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Ingredients of a Successful Market Research Program

This article provides information on "How to Plan / Strategize" a Successful Market Research Progamme. A simple effective 10 Step approach on Market Research Planning has has been discussed in this article. Its a must read for businesses who are in process of starting a market research campaign as part of their marketing strategy

1. Ask yourself why the market research is needed - what will you do with it when you have got it? If the answer to this is at all unclear, re-consider your belief that you need market research.

2. Ask around to find out if your company already has any reports/studies in this area. In some areas, data which is a few years old is still valid. Certainly, the background of knowledge from earlier studies can be very useful as guides to the size and structure of the market.

3. Find out if there are any published studies in this field which can be purchased off the shelf. There are directories (eg MARKETSEARCH) which list published studies.

4. If you know anyone who has commissioned market research (of this type) before, ask them for their advice. There is no substitute for experience and there may be someone close by who has 'been there' before.

5. Prepare a written brief

6. If you think that the research requires external help from an agency, talk on the phone to a couple of agencies to discuss the implications and cost of the project. If necessary, refine the brief and send it to a small number of agencies (three is reasonable).

7. Allow at least one week and up to two weeks for the agency to come back with its proposals (sometimes called 'return of brief'). This will state the agencies understanding of the background to the research (they should add to your brief and not just regurgitate it), the research aims and objectives, the methods (this is the crucial bit and you should expect some detail here - who will be interviewed, how and in what numbers), the timing and cost. Also, it is normal for the proposal to give a profile of the team which will be leading the study and their experience in this type of work.

8. Choose your agency on the basis of who you think can best carry out the work.

9. Be prepared to personally explain to those agencies that haven't got the job why the business has gone elsewhere.

10. Hold a commissioning meeting with the winning agency and, at this early stage, arrange milestones and reporting sessions. It will drive the study and ensure that it comes in on time. Make sure you speak to the agency frequently throughout the study. Quiet clients get pushed to the back of the queue.

Mantra of Success

We all talk about Successful people and their success stories. We say "He is a born leader"…."She was a visionary"… "They had potential" … and such kind of praises. We live some else’s lives following and believing their success path.

I would say that "The Mantra of Success is Art of being Confident and believing in yourself".

Confusing though...Let me focus some light on this....
Art of Being Confident - If you believe in something and if you can make 100 others believe in what you believe in then "You are confident".

The first lesson of being successful is believing in yourself. Success knows the doors only when you can make the door. Nothing falls from the sky. Its you who make the door and place a latch and doorbell. Art of Being Successful is very simple. You need no be a good painter, But you should be good at what you dreamt of doing.

Success comes to those who believe in themselves...............The Mantra of Success